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A CENTURY OF LEADERSHIP — JOIN US IN HONOLULU!
A LETTER FROM THE PRESIDENT
Dear PSA Members & Industry Colleagues:
For a century, the Pacific Seed Association has been the power, thought, and voice of our industry. Together, we
have achieved milestones that have shaped the future of agriculture and strengthened the foundation of our seed industry. Today, our unity and leadership matter more than ever.
It is with great excitement that I invite you to join us for a truly historic occasion — the 100th Annual PSA
Convention, February 8–10, 2026, at the Marriott Resort Waikiki Beach, Honolulu, Hawaii. This once-in-a-century milestone is more than a gathering — it is a celebration of our legacy, a recognition of our present achievements, and a bold step into the future of our industry.
The PSA Annual Convention has long been a cornerstone for bringing together leaders, innovators, and partners from across the nation. This year, we are creating an extraordinary experience designed to educate, engage, and inspire, while honoring the relationships that make our industry thrive.
SCHEDULE AT A GLANCE
SUNDAY, FEB 8, 2026
Board of Directors' Meeting (Milo 2)
Early Registration
Welcome Aloha Reception (Mohala Garden)
MONDAY, FEB 9, 2026
Exhibitor Set-Up (Ballroom Salons 2/3)
Past Presidents Breakfast (Milo 2, Invitation Only)
Group Breakfast (Salon 1)
General Session (Salons 2/3)
Group Luncheon (Salon 1)
Keynote & Committee Meetings (Salons 2/3)
Reception (Kuhio Beach Grill - KBG)
TUESDAY, FEB 10, 2026
Group Breakfast (Salon 1)
Annual Meeting & Business (Salons 2/3)
Golf Tournament (Hawaii Prince Golf Club)
Snorkel/Turtle Sail (Optional Event)
Reception (Paina Luau Terrace)
Group Dinner & Entertainment (Paina Luau Terrace)
SPEAKERS
Kacey Wheeler CCIC Cyber & Technology Marketing Specialist, Marsh McLennan Agency
Serving as cyber specialist at MMA, Kacey Wheeler specializes in cyber risk management. She is passionate in helping organizations obtain tailored insurance solutions to meet the unique cyber exposures of their organization while also guiding them in implementing effective technical controls to enhance their overall cyber risk management strategy. She also serves on the national cyber risk practice at MMA. She holds a Bachelor’s in Cyber Operations and Resilience from Boise State University and various cybersecurity certifications including the cyber COPE insurance certification from Carnegie Mellon.
Dr. Michael Kantar, University of Hawaii at Mānoa
Dr. Kantar's expertise includes a Range of topics that include using gene banks, the cost of using different breeding technologies, and public-private partnerships. Dr. Kantar is an Associate Professor in the Department of Tropical Plant and Soil Sciences at the University of Hawaiʻi at Mānoa, where he leads the Crop Evolution Lab. With a Ph.D. from the University of Minnesota, Dr. Kantar’s research spans the breeding and genomics of vegetable crops, agroecology, and the use of crop wild relatives for sustainable food systems. He teaches courses in plant breeding, agroecosystem analysis, experimental design, and quantitative genomics. A recognized leader in his field, he has held key roles in the National Plant Breeding Coordinating Committee and
earned honors such as the Emerging Leader in Plant Science Award and a Bard Senior Fellowship. His work includes pioneering contributions to perennial crop ecology (notably perennial sunflower), taro genomics, and data-driven agricultural strategies tailored to Hawaiʻi’s unique ecosystems.
Sharon Hurd, Chairperson, Hawaii Department of Agriculture and Biosecurity
Sharon Hurd was appointed as Chairperson on January 1, 2023, having worked for 15 years at the Hawaii Department of Agriculture and Biosecurity in the Market Development Branch, where she established regular communication with the commodity groups and agriculture associations that have been key to her understanding of Hawaii agriculture. For the current biennium, to acknowledge the industry’s top concern, the department is focused on Biosecurity and the Interagency Collaboration to prevent, control, and mitigate invasive species and pathogens from entering Hawaii. Before she was appointed Chairperson, Board of Agriculture and Biosecurity, she worked in marketing with Delta and All Nippon Airlines. Sharon is a graduate of
the University of Hawaii with a BA in Zoology and has been married to George for almost 50 years.
REGISTRATION & PRICING
Industry Rep (Member): $600 Early / $650 Late
Industry Rep (Non-Member): $850
Spouse/Guest (Member): $500 Early / $550 Late
Spouse/Guest (Non-Member): $750
Past Presidents: Receive member rate
Reciprocal Organizations: Receive member rate with code
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Package Includes:
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2 receptions, 2 breakfasts, 1 lunch, and 1 dinner
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Coffee & soda, meeting materials, and speakers.
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À la Carte (Spouse/Guest only):
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Sunday Reception: $125
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Monday Breakfast $70
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Monday Luncheon $125
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Monday Reception $95
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Tuesday Breakfast $70
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Tuesday Banquet $200
OPTIONAL EVENTS
Golf Tournament:
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$225/player
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Mulligans 2 for $20
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27-hole Arnold Palmer-designed course
Snorkel/Turtle Sail:
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$125/person;
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$95.00/Kid (Ages 4–12)
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Includes snorkel gear, vest, 1 drink ticket
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Boarding near the hotel.
SPONSORSHIP OPPORTUNITIES
ALL SPONSORSHIPS ARE FIRST COME, FIRST SERVED
TITLE PACKAGE
(Limited to one)
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Listing in all future 2026 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2026 Convention Agenda
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One complimentary Full Page Ad in 2026 PSA Convention Program
$5,000
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Opportunity to speak at the business section (5-10 min)
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Two complimentary 2026 Convention Registrations
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One complimentary Tabletop Exhibit
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Two complimentary 2026 Golf Tournament Registrations
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Announcements from the podium
PLATINUM PACKAGE
$2,500
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Listing in all future 2026 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2026 Convention Agenda
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One complimentary Full Pgae Ad in 2026 PSA Convention Program
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Opportunity to speak at business session (5-10 min)
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Two complimentary 2026 Convention Registrations
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One complimentary Tabletop Exhibit
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One complimantary 2026 Golf tournament Registrations
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Announcements from the podium
GOLD PACKAGE
$1,750
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Listing in all future 2026 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2026 convention Agenda
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One complementary Full Page Ad in 2026 PSA Convention Program
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Opportunity to speak at the business session (5-10 min)
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One complimentary 2026 convention Registration
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One complimentary 2026 Golf Tournament Registration
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Announcements from the podium
SILVER PACKAGE
$1,250
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Listing in all future 2026 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2026 Convention Agenda
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One complimentary 2026 Convention Registration
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Announcements from the podium
BRONZE PACKAGE
$500
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Listing in all future 2026 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2026 Convention Agenda
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Annoucements from the podium
RECEPTION PACKAGE
$1,000
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Signage at the Event - Choose from Sunday or Monday Receptions
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Opportunity to address the group and be recognized
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Listing in our 2026 Convention Agenda
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Announcements from the podium
$500
EXHIBITOR DISPLAY
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Display Tabel Near Business Session
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Signage at the Event
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Opportunity to address the group and be recongnized from the podium
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Listing in our 2026 Convention Agenda
WAIKIKI BEACH MARRIOTT RESORT & SPA
Waikiki Beach Marriott Resort & Spa, 2552 Kalākaua Ave, Honolulu, HI.
A special group rate of $289 per night is available for convention attendees:
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Booking Window: February 3 to February 15, 2026
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Last Day to Book: January 17, 2026
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Discounted Resort Fee: $20 plus tax (applied at checkout; not reflected during online booking)
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Parking: Negotiated to a discounted rate of $25.00 per night.
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Hotel Block: CLICK TO FOLLOW LINK
DINING AT WAIKIKI BEACH MARRIOTT RESORT & SPA
Waikiki Beach Marriott Resort & Spa offers a tantalizing array of Waikiki restaurants to please any appetite, from freshly caught seafood to sumptuos steak.
Paina Waikiki Luau
A unique dinner party luau setting where the vibrant stories of Waikiki’s legendary eras come to life through festive mele (songs), hula and the highest caliber of Polynesian performing arts.
Mon, Wed, Fri-Sun
5:00 pm-8:00 pm
Kuhio Beach Grill
At Kuhio Beach Grill, indulge in a vibrant array of island-inspired breakfast dishes, from savory Short Rib Loco Moco and Dry-Aged Sirloin Strip Steak to the refreshing Hawaiian Taro Cakes and Mochi Waffles. Each dish is thoughtfully crafted to bring the rich, bold flavors of Hawaii right to your plate.
Queensbreak Restaurant
At Queensbreak, enjoy a diverse range of authentic Hawaiian dishes, from mouthwatering lunch and dinner menus to refreshing poolside snacks and enticing happy hour options. Experience the true taste of Hawaii with our Hawaiian BBQ menu, offering a delightful mix of traditional flavors that capture the essence of the islands.
Arancino di Mare
Arancino di Mare offers a taste of authentic Italian cuisine, and as you explore their menu, you’ll find a delightful selection of fresh seafood, traditional pasta dishes, and delectable desserts that transport your palate to the heart of Italy.