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Schedule at a Glance
Sunday, February 7
10:00 am - 12:30 pm | Board of Directors Meeting
12:30 pm - 3:00 pm | Pre-Convention Education
(extra ticket required) (lunch included)
(free for Emerging Leaders Scholarship recipients)
4:00 pm - 5:00 pm | Registration Open
5:30 pm - 6:30 pm | Welcome Reception
Monday, February 8
7:00 am - 8:00 am | Exhibitor Setup
7:00 am - 8:00 am | Past Presidents Breakfast
7:30 am - 8:30 am | Group Breakfast
8:30 am - 12:00 pm | General Session
12:00 pm - 1:00 pm | Group Luncheon
1:00 pm - 3:00 pm | Keynote + Committee Meetings
5:30 pm - 6:30 pm | Reception
Tuesday, February 9
7:00 am - 8:00 am | Group Breakfast
8:00 am - 9:30 am | Annual Business Meeting
10:00 am - 4:30 pm | Golf Tournament
11:00 am - 2:00 pm | Alternate Activity (Optional)
6:30 pm - 7:00 pm | Reception
7:00 pm - 10:00 pm | Closing Dinner & Entertainment
Emerging Leaders Program
Are you stepping into a new leadership role, moving into management, or taking on more responsibility? The PSA Emerging Leaders Program is a half-day session for the next generation of leaders in the seed industry. It takes place Sunday afternoon before the PSA Annual Convention, February 7–9, 2027, at the Eldorado Hotel in Santa Fe, NM.
You’ll get hands-on professional development, mentorship from past PSA presidents and industry veterans, and connections with peers facing the same challenges. You’ll leave with practical takeaways to apply right away.
PSA will award up to 10 scholarships. Each one covers the Emerging Leaders Program, full convention registration, and scheduled convention meals. Employees of any PSA member company are eligible, including associate members that supply products or services to the seed industry. There is no age limit. Priority goes to applicants early in their seed industry careers or within their first five years in a leadership role.
Apply by December 31, 2026. Send completed applications and questions to Stu Kushner at stuart@kushneramc.com.
REGISTRATION & PRICING
Industry Rep (Member): $600 Early / $650 Late
Industry Rep (Non-Member): $850
Spouse/Guest (Member): $500 Early / $550 Late
Spouse/Guest (Non-Member): $750
Spouse/Guest (evening meals only): $350
Emerging Leaders Program: Free (learn more)
Past Presidents: Receive member rate
Reciprocal Organizations: Receive member rate
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Package Includes:
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2 receptions, 2 breakfasts, 1 lunch, and 1 dinner
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Coffee & soda, meeting materials, and speakers.
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OPTIONAL EVENTS
Golf Tournament:
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$225/player
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Mulligans 2 for $20
Alternate Event:
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TBA
SPONSORSHIP OPPORTUNITIES
ALL SPONSORSHIPS ARE FIRST COME, FIRST SERVED
TITLE PACKAGE
(Limited to one)
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Listing in all future 2027 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2027 Convention Agenda
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One complimentary Full Page Ad in 2027 PSA Convention Program
$5,000
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Opportunity to speak at the business section (5-10 min)
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Two complimentary 2027 Convention Registrations
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One complimentary Tabletop Exhibit
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Two complimentary 2027 Golf Tournament Registrations
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Announcements from the podium
PLATINUM PACKAGE
$2,500
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Listing in all future 2027 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2027 Convention Agenda
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One complimentary Full Page Ad in 2027 PSA Convention Program
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Opportunity to speak at business session (5-10 min)
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Two complimentary 2027 Convention Registrations
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One complimentary Tabletop Exhibit
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One complimentary 2027 Golf tournament Registrations
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Announcements from the podium
GOLD PACKAGE
$1,750
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Listing in all future 2027 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2027 convention Agenda
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One complementary Full Page Ad in 2027 PSA Convention Program
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Opportunity to speak at the business session (5-10 min)
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One complimentary 2027 convention Registration
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One complimentary 2027 Golf Tournament Registration
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Announcements from the podium
SILVER PACKAGE
$1,250
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Listing in all future 2027 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2027 Convention Agenda
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One complimentary 2027 Convention Registration
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Announcements from the podium
BRONZE PACKAGE
$500
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Listing in all future 2027 PSA Convention correspondence
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Listing on our "Thanks to our Sponsors" sign at registration
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Listing in our 2027 Convention Agenda
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Announcements from the podium
RECEPTION PACKAGE
$1,000
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Signage at the Event - Choose from Sunday or Monday Receptions
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Opportunity to address the group and be recognized
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Listing in our 2027 Convention Agenda
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Announcements from the podium
$500
EXHIBITOR DISPLAY
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Display Table Near Business Session
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Signage at the Event
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Opportunity to address the group and be recognized from the podium
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Listing in our 2027 Convention Agenda
ELDORADO HOTEL & SPA
309 W. San Francisco St., Santa Fe, NM
A special group rate of $247 per night is available for convention attendees:
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Last Day to Book: January 8, 2027
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Hotel Block: CLICK TO FOLLOW LINK
